"In a world chasing polished certainty,
we leave room for time and stories to grow."
Born out of a friend's living room in Hackney, London, in 2019.
Thoughtfully run for six years, resisting fast, disposable trends in favour of pieces that last.
In 2025, after moving to Tokyo, the brand adopted the name SAI SAI ACHILLES.
ACHILLES reflects our belief in the subtle, honest beauty that imperfection reveals.
SAI SAI ACHILLES carries Hyojin Jeong’s gentle way of noticing — informed by her time in Seoul, her experiments in London, and the slower rhythms of life in Tokyo.
It comes from wanting to keep what matters — the places we've been, the times we remember, the things that stay.
These are clothes that simply feel right, becoming part of your story over time.
Pieces chosen from South Korea, Japan, and Europe — made to stay with you for a long time.
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Our favourite phrase, ‘sai sai’ is from Hyojin’s mother tongue, Korean.
It means the space 'between' — between people, between moments, between thoughts.
To us, leaving space is to accept that nothing is truly complete.
It is in these quiet gaps that light comes in.